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How do you come up with blog post topic ideas? Which tips and topics should you tweet about? What should be the subject of your lead nurture emails? The strategy content writers use to answer these questions is called "ideation." It's a buzzword popular in the content marketing industry at the moment. Here's what it means. Ideation is the term marketers use to describe the creative process of deciding on topics and titles for their written content. It starts with a brainstorm and hopefully ends with a viral piece of written content that your audience can't wait to consume.
I talk to people about email marketing a lot. And if you're anything like my clients, you've probably heard some advice about building an email list. They say you have to generate leads by blogging, engaging on social media, and occasionally donating an organ in exchange for 500 email addresses. (You do have two kidneys. Just … Continue reading How to Write an Email Sales Funnel
*This blog post is excerpted from an article I originally wrote for Zenefits. You can find the full article here. When was the last time you opened your email inbox at work and found nothing but clear, useful messages? If you’re like most people, you probably can’t remember. Research shows that most people spend 13 hours of their workweek dealing with emails. But only 38% of the emails that end up in their inboxes are actually important and relevant to their jobs. This inefficient communication is a huge drain on productivity. Other avenues for communication in the workplace share similar stories. You know all those long, mandatory meetings you’re forced to sit through? According to a 2015 survey, 46 percent of employees say they rarely leave the meeting knowing exactly what to do next. And a Gallup poll revealed that 74% of employees say they are missing out on important company news.
I bet you've seen a lot of bad writing on the web. I know I have. When I come across a website with low quality writing, I automatically form a negative opinion of the company. Even when the website is otherwise well-designed and the leader has decades of experience, if the copy is hackwork, I look elsewhere.
I answered this question on Quora today and I thought I'd share it here too: "What is the active form of the baby was bought a doll by her?" I think she's talking about active vs. passive voiceHey there! It took me a while to decipher your question, but I think you meant: "I wrote … Continue reading This Doll Could’ve Been Murdered by Passive Voice, if Its Weapon Had Any Sentence Structure
*This blog post is excerpted from an article I originally wrote for Grok Nation. I homeschool three “big” kids with two dogs and a toddler at home, so I’m one busy mama. The dogs are easy. Just a pat on the head and a trip to the back yard and they're good for hours. But my 3-year-old son, Gianni–let’s just say he doesn’t like being on the sidelines. I’d never been a mom who allowed much screen time. Gianni’s older siblings got to watch one movie a week at his age. But with my fourth kid, that rule was difficult to enforce.
People don't get nearly enough email these days. Sorry, that was a bad first draft. What I meant to say was, people don't get nearly enough useful email these days. If you're anything like me, your inbox is a nightmare. Mine is clogged with junk mail from lists that I actually signed up for, but I have no interest in actually reading. I see these messages pile up, day after day, and I think, "Hmmm...I wanted to read that, didn't I? I'm interested in that topic. But, nah, not today. I just don't have time."
Nonprofit marketing directors know that a good email list is essential to gaining and utilizing donors and supporters. But getting people to hand over their email address is only the first challenge. You also need to keep them around. And in today's atmosphere of competing interests and overflowing inboxes, that can be tricky. So how do nonprofits get people to sign up and keep them subscribed? Here are my nine easy tips for growing and maintaining a nonprofit email list.
On his eighth day of life, a newborn Jewish boy is taken to his family’s synagogue. His mother hands him to the kvatters, who place him in the Chair of Elijah for his bris. So begins the Jewish ritual of circumcision, which tradition says seals Abraham’s covenant with God as described in Genesis 17. A Muslim family teaches their sons that the Prophet Muhammad was born without a foreskin. To emulate the prophet, Muslim boys are circumcised, usually in a hospital, sometime before the age of 12. People of many cultures and religions, including Jews, Muslims, ancient Egyptians and tribal people around the world, have practiced male circumcision for centuries. No one knows for sure exactly when it started, but some historians say it may have begun as a puberty rite among Australian aboriginal tribes in 10,000 BC. Later, tribes in Northern East Africa and the Arabian Peninsula would adopt the practice. Circumcision has fallen in and out of favor throughout history, but the story of its introduction to nonreligious, Western populations is interesting. Outside of Jewish and Muslim communities, it was uncommon to routinely circumcise boys until the late 19th and early 20th centuries, when doctors began promoting it as a way to prevent masturbation and some diseases.