Is Bad Writing Killing Your Business?

I bet you've seen a lot of bad writing on the web. I know I have. When I come across a website with low quality writing, I automatically form a negative opinion of the company. Even when the website is otherwise well-designed and the leader has decades of experience, if the copy is hackwork, I look elsewhere.

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This Doll Could’ve Been Murdered by Passive Voice, if Its Weapon Had Any Sentence Structure

I answered this question on Quora today and I thought I'd share it here too: "What is the active form of the baby was bought a doll by her?" I think she's talking about active vs. passive voiceHey there! It took me a while to decipher your question, but I think you meant: "I wrote … Continue reading This Doll Could’ve Been Murdered by Passive Voice, if Its Weapon Had Any Sentence Structure

Grok Nation: I Put My Toddler on a Screen Detox

*This blog post is excerpted from an article I originally wrote for Grok Nation. I homeschool three “big” kids with two dogs and a toddler at home, so I’m one busy mama. The dogs are easy. Just a pat on the head and a trip to the back  yard and they're good for hours. But my 3-year-old son, Gianni–let’s just say he doesn’t like being on the sidelines. I’d never been a mom who allowed much screen time. Gianni’s older siblings got to watch one movie a week at his age. But with my fourth kid, that rule was difficult to enforce.

Email Marketing Tips and a Free Template

People don't get nearly enough email these days.  Sorry, that was a bad first draft. What I meant to say was, people don't get nearly enough useful email these days. If you're anything like me, your inbox is a nightmare. Mine is clogged with junk mail from lists that I actually signed up for, but I have no interest in actually reading.  I see these messages pile up, day after day, and I think, "Hmmm...I wanted to read that, didn't I? I'm interested in that topic. But, nah, not today. I just don't have time." 

Email Marketing for Nonprofits: 9 Easy Tips to Grow Your Network

Nonprofit marketing directors know that a good email list is essential to gaining and utilizing donors and supporters. But getting people to hand over their email address is only the first challenge. You also need to keep them around. And in today's atmosphere of competing interests and overflowing inboxes, that can be tricky. So how do nonprofits get people to sign up and keep them subscribed? Here are my nine easy tips for growing and maintaining a nonprofit email list. 

Crixeo: A Brief History of the Circumcision Debate

On his eighth day of life, a newborn Jewish boy is taken to his family’s synagogue. His mother hands him to the kvatters, who place him in the Chair of Elijah for his bris. So begins the Jewish ritual of circumcision, which tradition says seals Abraham’s covenant with God as described in Genesis 17. A Muslim family teaches their sons that the Prophet Muhammad was born without a foreskin. To emulate the prophet, Muslim boys are circumcised, usually in a hospital, sometime before the age of 12. People of many cultures and religions, including Jews, Muslims, ancient Egyptians and tribal people around the world, have practiced male circumcision for centuries. No one knows for sure exactly when it started, but some historians say it may have begun as a puberty rite among Australian aboriginal tribes in 10,000 BC. Later, tribes in Northern East Africa and the Arabian Peninsula would adopt the practice. Circumcision has fallen in and out of favor throughout history, but the story of its introduction to nonreligious, Western populations is interesting. Outside of Jewish and Muslim communities, it was uncommon to routinely circumcise boys until the late 19th and early 20th centuries, when doctors began promoting it as a way to prevent masturbation and some diseases.

Missing Children’s Awareness Day

Almost exactly four years ago, on a sunny June day in a beautiful Atlantic beach town, I thought my life was ending. My son, Raymond, who was just a few weeks from his third birthday, disappeared on a crowded boardwalk. We’d just gotten off the Jolly Trolley at the boardwalk — Raymond, his two older sisters, my husband and I. For less than a minute, my husband and I took our eyes off the kids while we discussed where we wanted to eat dinner. Less than a minute. How many times have you taken your eyes off your child in a public place for a few seconds? You dig through your purse at the grocery store. You text your spouse. You crane your neck, searching for the other mom you were supposed to meet for lunch.

Today’s Parent: Are Academic Demands and Over-scheduling Stressing Kids Out?

*This post is excerpted from an article I wrote for todaysparent.com. From standardized tests and heavy homework loads to after-school sports and tutors, elementary-aged children are taking on more responsibilities than ever before. Despite the popular notion that kids today are coddled, many experts believe they are actually under more stress than previous generations. Read … Continue reading Today’s Parent: Are Academic Demands and Over-scheduling Stressing Kids Out?

Crixeo: Should Science Edit out Genetic Disorders?

*This post is excerpted from an article that I wrote for Crixeo.  Scientists have successfully modified the DNA of a human embryo to erase a genetic and lethal heart condition. The experiment, published August 2 in the journal Nature, used a tool known as CRISPR, or Clustered Regularly Interspaced Short Palindromic Repeats, and was the first to successfully “correct” a gene mutation in human embryos. Reactions to this news range from excitement to horror. Soon we could have the technology to help parents who carry genes for genetic disorders to conceive children free of those traits. But should we?

Client Success Stories

As a freelance writer and content creator, I often produce success stories for my business clients. Here are a few examples: Winning New Business and Retaining Current Clients: The Buursma Agency *The following is excerpted from a success story I wrote for a client and originally published on zywave.com: The Buursma Agency is well-known in … Continue reading Client Success Stories

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