where the heart is

Kids and Chores

I recently read something that said that only 28% of parents have their kids do chores, and I absolutely don’t believe it. I can’t be the only “mean mom” who assigns chores to children, can I? I asked Twitter to weigh in so we could find out. Here’s what they said. 

[Spoiler Alert: Lots of kids do chores!]

Crixeo: Should Science Edit out Genetic Disorders?

*This post is excerpted from an article that I wrote for Crixeo. 

Scientists have successfully modified the DNA of a human embryo to erase a genetic and lethal heart condition. The experiment, published August 2 in the journal Nature, used a tool known as CRISPR, or Clustered Regularly Interspaced Short Palindromic Repeats, and was the first to successfully “correct” a gene mutation in human embryos. Reactions to this news range from excitement to horror. Soon we could have the technology to help parents who carry genes for genetic disorders to conceive children free of those traits. But should we?

Today’s Parent: Can Contact Sports Like Hockey Really Cause Brain Disease in Kids?

*This post is excerpted from an article I wrote for Today’s Parent.

Ask a mom what she thinks about her kid playing contact sports like hockey or football and you’re likely to see some worry on her face, because of the risk of concussion.

Perhaps you’ve read the recent media reports of scientific studies linking contact sports to a brain disease called CTE, or chronic traumatic encephalopathy. One such study published in January 2018 in the journal Brain found evidence of CTE in the brains of deceased athletes. Some media reports say that these results are evidence that repeated hits to the head can cause CTE, even in players who have never suffered a concussion.

Zywave: What Do Clients Look for in a Broker?

*This post is excerpted from an article I wrote for a copywriting client, as part of my freelance writing services. 

Zywave partners who serve businesses may have noticed that the insurance landscape has changed over the past several years. Whether you sell benefits packages or commercial lines, your clients expect more from you. No longer are brokers simple salespeople, finding their clients a good price on insurance products. Sure, you still have your basic, core responsibilities. You help your clients manage costs. You assist with compliance. But these services won’t set your agency apart.

Zywave: Using the Consultative Sales Approach

*This post is excerpted from an article I wrote for a copywriting client, as part of my freelance writing services. 

Zywave partners know that a good broker-client relationship is essential to establishing trust.

The consultative sales approach can help you build that client-broker relationship right from the start. You can use that rapport to propel your business to bigger and better sales. Our partners successfully use this approach as part of their for P&C insurance marketing strategy.