How do you come up with blog post topic ideas? Which tips and topics should you tweet about? What should be the subject of your lead nurture emails? The strategy content writers use to answer these questions is called "ideation." It's a buzzword popular in the content marketing industry at the moment. Here's what it means. Ideation is the term marketers use to describe the creative process of deciding on topics and titles for their written content. It starts with a brainstorm and hopefully ends with a viral piece of written content that your audience can't wait to consume.
I talk to people about email marketing a lot. And if you're anything like my clients, you've probably heard some advice about building an email list. They say you have to generate leads by blogging, engaging on social media, and occasionally donating an organ in exchange for 500 email addresses. (You do have two kidneys. Just … Continue reading How to Write an Email Sales Funnel
I answered this question on Quora today and I thought I'd share it here too: "What is the active form of the baby was bought a doll by her?" I think she's talking about active vs. passive voiceHey there! It took me a while to decipher your question, but I think you meant: "I wrote … Continue reading This Doll Could’ve Been Murdered by Passive Voice, if Its Weapon Had Any Sentence Structure
I'm in a few Facebook groups for freelance writers. I love having access to a community of resourceful, knowledgable professionals. The best thing about these groups is the support that we all give and receive.
People don't get nearly enough email these days. Sorry, that was a bad first draft. What I meant to say was, people don't get nearly enough useful email these days. If you're anything like me, your inbox is a nightmare. Mine is clogged with junk mail from lists that I actually signed up for, but I have no interest in actually reading. I see these messages pile up, day after day, and I think, "Hmmm...I wanted to read that, didn't I? I'm interested in that topic. But, nah, not today. I just don't have time."
Stellar Content vs. Great Marketing: Which is more important? Have you ever read a popular novel by a well-known author that had sold hundreds of thousands of copies, only to discover that it was complete crap? I have. The Girl with the Dragon Tattoo comes to mind. (You can hate me if you want. There’s only so much I can take of a guy having coffee before I need an actual plot.)
Want to know what makes a humor blogger tick? Ever read a funny post and thought, "What on earth is going through that person's head? Today I'm talking to Benny, AKA Daddy Poppins, to answer all of my most pressing questions. Daddy Poppins is an Irish stay at home dad who gave up work as an … Continue reading Interview with the Humor Blogger: Daddy Poppins
Another blogger asked me about this last week, so I decided to dedicate this week's Writerly Wednesday to apostrophes. This little piece of punctuation seems to trip a lot of writers up, so let's look at scenarios in which you would, or would not, use an apostrophe.
This week's lesson is about quick and easy fixes that will make your writing flow better. Here's my list: 1.Avoid echoes. An echo is when you use the same word (or very similar words) more than once in close proximity. For example:
Since I started blogging, I have talked to so many people who have told me, "I'd love to start a blog! I have so many ideas about fitness/fashion/parenting/crafting/name-your-topic, and I think I could really help people! The only problem is, I'm not so sure about my writing skills." The good news is, writing is a skill that can be learned, honed, and not-quite-perfected-but-close. (You're not a real writer until you've learned to obsess over words and paragraphs, never quite feeling like the piece is done until you hit a deadline and have to just STOP TINKERING AND SUBMIT THE THING ALREADY!) With that in mind, I've decided to start a new series on my blog called Writerly Wednesdays. My intention is to help bloggers improve their writing skills to make your posts as engaging, entertaining, and un-put-downable as possible.