Ideation Is Integral to Any Successful Content Writing Strategy (FREE Template Included!)

How do you come up with blog post topic ideas? Which tips and topics should you tweet about? What should be the subject of your lead nurture emails?

The strategy content writers use to answer these questions is called “ideation.” It’s a buzzword popular in the content marketing industry at the moment. Here’s what it means.

Ideation is the term marketers use to describe the creative process of deciding on topics and titles for their written content. 

It starts with a brainstorm and hopefully ends with a viral piece of written content that your audience can’t wait to consume.

Email Marketing Tips and a Free Template

People don’t get nearly enough email these days. 

Sorry, that was a bad first draft. What I meant to say was, people don’t get nearly enough useful email these days. If you’re anything like me, your inbox is a nightmare. Mine is clogged with junk mail from lists that I actually signed up for, but I have no interest in actually reading. 

I see these messages pile up, day after day, and I think, “Hmmm…I wanted to read that, didn’t I? I’m interested in that topic. But, nah, not today. I just don’t have time.” 

How to Use Apostrophes

Another blogger asked me about this last week, so I decided to dedicate this week’s Writerly Wednesday to apostrophes. This little piece of punctuation seems to trip a lot of writers up, so let’s look at scenarios in which you would, or would not, use an apostrophe.

How to Write Like a Professional: Outline Writing Skills

Since I started blogging, I have talked to so many people who have told me, “I’d love to start a blog! I have so many ideas about fitness/fashion/parenting/crafting/name-your-topic, and I think I could really help people! The only problem is, I’m not so sure about my writing skills.”

The good news is, writing is a skill that can be learned, honed, and not-quite-perfected-but-close. (You’re not a real writer until you’ve learned to obsess over words and paragraphs, never quite feeling like the piece is done until you hit a deadline and have to just STOP TINKERING AND SUBMIT THE THING ALREADY!)

With that in mind, I’ve decided to start a new series on my blog called Writerly Wednesdays. My intention is to help bloggers improve their writing skills to make your posts as engaging, entertaining, and un-put-downable as possible.