Nowadays, Facebook features Instagram reels, a perfect substitute for TikTok, where it is present in 50 different countries globally. Reels are included in the existing Instagram platform that permits you to record, edit, and share 15-second videos. Suppose you have massive Instagram followers where you don’t need to take the time to increase your followers; Reels is a perfect Instagram quality. When your Instagram profile is public, reels shared onto the Explore feed makes it simpler for your non-followers to identify your content. Additionally, you can add original audio that other users can then make use of in their reels. This feature is elementary for those who have used TikTok or Instagram.
This post will discuss everything about the strategies to gain more followers and boost your engagement.
What Are Instagram Reels?
Reels is one of Instagram’s features that permits you to make video types of sharing among your Instagram followers or anyone within the platform. You can record and edit 15-second videos, including audio and effects. Even share the videos among your followers and the whole Instagram group. (Note: If your Instagram account is public)
Different Editing Tools For Instagram Reels
Instagram reels provides some of the various types of video editing tools where you can use to make engaging and fascinating short-form videos.
How Does Instagram Reels Work For Business?
Instagram reels is the perfect method for businesses to enhance their reach and develop a community on Instagram. Although Instagram reels is new, many companies have already started using the platform as they buy Instagram reels views which helps them to have an excellent success rate. For instance, Janelle Sweeney of My Paris Portraits uses Instagram reels for some weeks to share demographic locations they wish to photograph and boost engagement with this feature. For brands and Instagram influencers, who already possess followers on the platform, Instagram reels is the perfect method to hike up your Instagram game. There are different methods to get the most results out of Instagram reels.
1. Repurpose TikTok Content
Suppose you are already making content for TikTok; there’s no reason you can repurpose your content for Instagram reels. Instead, take a page from the ASOS playbook. The brand has a strong following on TikTok and Instagram and has started using their best TikTok content to get started on Instagram reels without making it for every platform. They have had outstanding success with this so far; this reel receives more than 4.4 million views in a matter of days and presently has more than 5.1 million views.
Instagram reels applies the video dimensions as TikTok, where you can find the same audio in reels. Therefore, repurposing your TikTok content for Instagram reels is not rocket science.
2. Share Tips, Educational, Tutorials Content
Educational content tricks and tutorials are a perfect method to gain followers to identify your Instagram reels content values. But, ugh, even a 15-second video is long enough to offer value.
3. Associate With Influencers
Sephora’s association with an influencer makes an Instagram reels challenge, but it’s so essential that it deserves its trick. Influencers are named because of the noteworthy feature. Its followers love them and hear from them. Brands like Walmart and Nike consistently use influencers for advertising brands and products. The compelling feature is that the brand doesn’t need to be directly taking part. Also, an influencer of Nike named @colormecourtney used her customized feed to mark up her famous Nike brand-quarantined outfits.
Use Instagram Reels To Influence Your Existing Audience
From August 2020, Instagram released its reels features in the US and among 50 different countries. Meanwhile, Reels is working on the few and far from the Explore page, where there’s no valid reason to gain traction. Moreover, Instagram initiated its Stories feature in 2016 and only had about 150 million users. Going over to 2020 and Instagram stories has got more than 500 million regular active users. Provided the maturity of Instagram’s platform and its extensive user base, Instagram influencers and brands that already have a massive following on the platform may be going to embrace this new quality.
In a nutshell, Instagram reels helps to offer a more exposure rate and reach than the Instagram feed received. Similarly, these latest strategies of Instagram reels can boost up your organic engagement instantly.