Is Bad Writing Killing Your Business?

I bet you’ve seen a lot of bad writing on the web. I know I have. When I come across a website with low quality writing, I automatically form a negative opinion of the company. Even when the website is otherwise well-designed and the leader has decades of experience, if the copy is hackwork, I look elsewhere.

Email Marketing Tips and a Free Template

People don’t get nearly enough email these days. 

Sorry, that was a bad first draft. What I meant to say was, people don’t get nearly enough useful email these days. If you’re anything like me, your inbox is a nightmare. Mine is clogged with junk mail from lists that I actually signed up for, but I have no interest in actually reading. 

I see these messages pile up, day after day, and I think, “Hmmm…I wanted to read that, didn’t I? I’m interested in that topic. But, nah, not today. I just don’t have time.”