I talk to people about email marketing a lot. And if you're anything like my clients, you've probably heard some advice about building an email list. They say you have to generate leads by blogging, engaging on social media, and occasionally donating an organ in exchange for 500 email addresses. (You do have two kidneys. Just … Continue reading How to Write an Email Sales Funnel
People don't get nearly enough email these days. Sorry, that was a bad first draft. What I meant to say was, people don't get nearly enough useful email these days. If you're anything like me, your inbox is a nightmare. Mine is clogged with junk mail from lists that I actually signed up for, but I have no interest in actually reading. I see these messages pile up, day after day, and I think, "Hmmm...I wanted to read that, didn't I? I'm interested in that topic. But, nah, not today. I just don't have time."
Nonprofit marketing directors know that a good email list is essential to gaining and utilizing donors and supporters. But getting people to hand over their email address is only the first challenge. You also need to keep them around. And in today's atmosphere of competing interests and overflowing inboxes, that can be tricky. So how do nonprofits get people to sign up and keep them subscribed? Here are my nine easy tips for growing and maintaining a nonprofit email list.