Hey friends! Do you like giveaways and winning free stuff? Well I'm giving away a blog post for free! Great giveaway contest and social media contests for business.
How do you come up with blog post topic ideas? Which tips and topics should you tweet about? What should be the subject of your lead nurture emails? The strategy content writers use to answer these questions is called "ideation." It's a buzzword popular in the content marketing industry at the moment. Here's what it means. Ideation is the term marketers use to describe the creative process of deciding on topics and titles for their written content. It starts with a brainstorm and hopefully ends with a viral piece of written content that your audience can't wait to consume.
Stellar Content vs. Great Marketing: Which is more important? Have you ever read a popular novel by a well-known author that had sold hundreds of thousands of copies, only to discover that it was complete crap? I have. The Girl with the Dragon Tattoo comes to mind. (You can hate me if you want. There’s only so much I can take of a guy having coffee before I need an actual plot.)