How do you come up with blog post topic ideas? Which tips and topics should you tweet about? What should be the subject of your lead nurture emails? The strategy content writers use to answer these questions is called "ideation." It's a buzzword popular in the content marketing industry at the moment. Here's what it means. Ideation is the term marketers use to describe the creative process of deciding on topics and titles for their written content. It starts with a brainstorm and hopefully ends with a viral piece of written content that your audience can't wait to consume.
I talk to people about email marketing a lot. And if you're anything like my clients, you've probably heard some advice about building an email list. They say you have to generate leads by blogging, engaging on social media, and occasionally donating an organ in exchange for 500 email addresses. (You do have two kidneys. Just … Continue reading How to Write an Email Sales Funnel
I bet you've seen a lot of bad writing on the web. I know I have. When I come across a website with low quality writing, I automatically form a negative opinion of the company. Even when the website is otherwise well-designed and the leader has decades of experience, if the copy is hackwork, I look elsewhere.
People don't get nearly enough email these days. Sorry, that was a bad first draft. What I meant to say was, people don't get nearly enough useful email these days. If you're anything like me, your inbox is a nightmare. Mine is clogged with junk mail from lists that I actually signed up for, but I have no interest in actually reading. I see these messages pile up, day after day, and I think, "Hmmm...I wanted to read that, didn't I? I'm interested in that topic. But, nah, not today. I just don't have time."
Nonprofit marketing directors know that a good email list is essential to gaining and utilizing donors and supporters. But getting people to hand over their email address is only the first challenge. You also need to keep them around. And in today's atmosphere of competing interests and overflowing inboxes, that can be tricky. So how do nonprofits get people to sign up and keep them subscribed? Here are my nine easy tips for growing and maintaining a nonprofit email list.
Another blogger asked me about this last week, so I decided to dedicate this week's Writerly Wednesday to apostrophes. This little piece of punctuation seems to trip a lot of writers up, so let's look at scenarios in which you would, or would not, use an apostrophe.
This week's lesson is about quick and easy fixes that will make your writing flow better. Here's my list: 1.Avoid echoes. An echo is when you use the same word (or very similar words) more than once in close proximity. For example: