Ideation Is Integral to Any Successful Content Writing Strategy (FREE Template Included!)

How do you come up with blog post topic ideas? Which tips and topics should you tweet about? What should be the subject of your lead nurture emails?

The strategy content writers use to answer these questions is called “ideation.” It’s a buzzword popular in the content marketing industry at the moment. Here’s what it means.

Ideation is the term marketers use to describe the creative process of deciding on topics and titles for their written content. 

It starts with a brainstorm and hopefully ends with a viral piece of written content that your audience can’t wait to consume.

Zenefits: Want to Improve Workplace Communication?

*This blog post is excerpted from an article I originally wrote for Zenefits. You can find the full article here.

When was the last time you opened your email inbox at work and found nothing but clear, useful messages? If you’re like most people, you probably can’t remember. Research shows that most people spend 13 hours of their workweek dealing with emails. But only 38% of the emails that end up in their inboxes are actually important and relevant to their jobs. This inefficient communication is a huge drain on productivity.

Other avenues for communication in the workplace share similar stories. You know all those long, mandatory meetings you’re forced to sit through? According to a 2015 survey, 46 percent of employees say they rarely leave the meeting knowing exactly what to do next. And a Gallup poll revealed that 74% of employees say they are missing out on important company news.

Crixeo: Why Do Institutions Cover up Child Abuse?

*This blog post is excerpted from an article that I originally wrote for Crixeo Magazine. You can find the full text here.

Witnesses Often Fail to Report Child Abuse. But Why? The Answer May Lie in Psychology

In January of 2018, Dr. Larry Nassar, disgraced team physician for USA Gymnastics and Michigan State University, was sentenced to 40 to 175 years in prison for decades of abuse of gymnasts under his care. Nassar assaulted 265 girls, the youngest of whom was only six years old at the time of the abuse.

Is Bad Writing Killing Your Business?

I bet you’ve seen a lot of bad writing on the web. I know I have. When I come across a website with low quality writing, I automatically form a negative opinion of the company. Even when the website is otherwise well-designed and the leader has decades of experience, if the copy is hackwork, I look elsewhere.

Grok Nation: I Put My Toddler on a Screen Detox

*This blog post is excerpted from an article I originally wrote for Grok Nation.

I homeschool three “big” kids with two dogs and a toddler at home, so I’m one busy mama. The dogs are easy. Just a pat on the head and a trip to the back  yard and they’re good for hours. But my 3-year-old son, Gianni–let’s just say he doesn’t like being on the sidelines.

I’d never been a mom who allowed much screen time. Gianni’s older siblings got to watch one movie a week at his age. But with my fourth kid, that rule was difficult to enforce.

Email Marketing Tips and a Free Template

People don’t get nearly enough email these days. 

Sorry, that was a bad first draft. What I meant to say was, people don’t get nearly enough useful email these days. If you’re anything like me, your inbox is a nightmare. Mine is clogged with junk mail from lists that I actually signed up for, but I have no interest in actually reading. 

I see these messages pile up, day after day, and I think, “Hmmm…I wanted to read that, didn’t I? I’m interested in that topic. But, nah, not today. I just don’t have time.”