*This post is excerpted from an article I wrote for a copywriting client, as part of my freelance writing services.
Zywave partners who serve businesses may have noticed that the insurance landscape has changed over the past several years. Whether you sell benefits packages or commercial lines, your clients expect more from you. No longer are brokers simple salespeople, finding their clients a good price on insurance products. Sure, you still have your basic, core responsibilities. You help your clients manage costs. You assist with compliance. But these services won’t set your agency apart.