*This post is excerpted from an article I wrote for a copywriting client, as part of my freelance writing services.
Zywave partners know that a good broker-client relationship is essential to establishing trust.
The consultative sales approach can help you build that client-broker relationship right from the start. You can use that rapport to propel your business to bigger and better sales. Our partners successfully use this approach as part of their for P&C insurance marketing strategy.